TMG Think Tank for Sustainability

PLAN'EAT

Exploring interventions to transform food systems towards healthy and sustainable dietary behaviour

Today’s global food systems present complex, interlinked health and sustainability challenges. Shifting dietary behaviour is therefore a key lever for addressing these problems by tackling, for example, non-communicable diseases, environmental degradation and climate change.

PLAN’EAT is a Horizon Europe project that seeks to facilitate the transition towards healthy and sustainable dietary behaviour through an in-depth understanding of the underlying factors and drivers and the development of innovative, effective recommendations, tools and interventions addressing different agri-food system actors.

PLAN’EAT aims to implement a systemic approach at the macro (food system), meso (food environment) and micro (individual) levels. Various socio-cultural and geographic contexts across Europe will be considered by implementing nine living labs in different European areas, five pan-European food value chain consultation and working groups, and national and pan-European policy labs.

As part of a consortium of 24 partners, TMG is leading work on True Cost Accounting (TCA) to analyze the environmental, socio-economic and health impacts of European diets and their associated costs. This component of the project includes:

  • analyzing the availability of TCA data

  • developing a database of the impacts and true costs of 2,000+ food products consumed in Europe

  • assessing the true costs of three different European dietary patterns

  • providing recommendations for using TCA for holistic food systems policy and the development of national dietary guidelines

Building on this work, TMG will also be involved in developing a roadmap for the establishment of a proposed European Food Policy Council, as well as setting up a methodology framework to design easy-to-understand healthy and sustainable food-system-based dietary guidelines at the national level, for various population groups.

With funding from the European Commission, the members of the PLAN'EAT consortium are:

Council for Agricultural Research and Economics, Wageningen University, Justus-Liebig-Universität, European Food Information Council, Foundation for Environmental Education, Katholieke Universiteit Leuven, Alma Mater Studiorum Università di Bologna, Hopscotch Season, Environmental Social Science Research Group, Technical University of Munich, Fundació per a la Universitat Oberta de Catalunya, European Public Health Alliance, Spread European Safety, Institut national de recherche pour l'agriculture, l'alimentation et l'environnement, Swedish University of Agricultural Sciences, University College Dublin, Fondazione ICONS, Jagiellonian University, Zuidelijke Land en Tuinbouw Organisatie, Charokopeio panepistimio (Harokopio University), Ethniko kentro erevnas kai technologikis anaptyxis, Hungarian Hospitality Employers’ Association - VIMOSZ, Euroquality

Details

Project Name
PLAN'EAT
Duration
September 2022 - August 2026

Supported by

Horizon Europe

Team

Publications

True Costs of Food Database: Stakeholder Webinar - Presentation Slides

Presentation

True Costs of Food Database: Stakeholder Webinar - Presentation Slides

Slides from the online stakeholder webiner for the True Costs of Food Database, which took place via Zoom on 13 January, 2026.

Written by Gültaç Çinar

Published on Jan 19, 2026

Food Costs Uncovered: Launch of the True Costs of Food Database - Presentation Slides

Presentation

Food Costs Uncovered: Launch of the True Costs of Food Database - Presentation Slides

Slides from the online launch event of the True Costs of Food Database, which took place via Zoom on 8 January, 2026.

Written by Gültaç Çinar

Published on Jan 19, 2026

True Costs of Food Database: Documentation and User Manual

Technical Guide

True Costs of Food Database: Documentation and User Manual

This Documentation and User Manual provides detailed information on the sources and methodologies used to construct the True Costs of Food Database, as well as guidance on how to navigate the database and work with the data.

Written by Gültaç Çınar, Pietro Galgani, Dimitra Kanidou, Estefanía Martí Malvido

Published on Jan 08, 2026

True Costs of Food Database - Q&A

Technical Guide

True Costs of Food Database - Q&A

Answers to questions asked during the online launch event and stakeholder webinar for TMG’s True Costs of Food Database.

Written by Gültaç Çınar, Olivia Riemer

Published on Jan 08, 2026

Identifying and Bridging Data Gaps for True Cost Accounting Assessments of European Diets

Report

Identifying and Bridging Data Gaps for True Cost Accounting Assessments of European Diets

The report examines the availability, accessibility, and usability of secondary data sources for a TCA analysis of European diets, highlights existing gaps that impede a comprehensive TCA analysis, and provides recommendations on how to bridge the gaps.

Written by Gültaç Çinar, Siranush Ghukasyan, Olivia Riemer

Published on Jan 08, 2026

Food Impact Map: Synthesis report on food impact pathways

Report

Food Impact Map: Synthesis report on food impact pathways

As part of the PLAN'EAT project, this synthesis report summarizes health, environmental, and social sustainability challenges associated with European diets and provides recommendations for moving towards more sustainable diets.

Written by Marlene Ohlau, Elin Röös, Anthony Fardet, Katerina Palascha, Eva Martinez Cruz, Aifric O’Sullivan, Edmond Rock, Erik Mathijs, Francesca Vespa, Johanna Spångberg, Lotta Rydhmer, Ludvig Karlsson, Patrick Elliott, Wilhelm Wanecek

Published on Jul 21, 2025

News & Blog Posts

News Jan 26, 2026

Catch us at BIOFACH 2026

BIOFACH, the world’s leading trade fair and congress for organic food, takes place on 10-13 February and TMG is hosting and contributing to three sessions.
True Costs of Food Database: Documentation and User Manual
Publication Jan 08, 2026

True Costs of Food Database: Documentation and User Manual

This Documentation and User Manual provides detailed information on the sources and methodologies used to construct the True Costs of Food Database, as well as guidance on how to navigate the database and work with the data.
Identifying and Bridging Data Gaps for True Cost Accounting Assessments of European Diets
Publication Jan 08, 2026

Identifying and Bridging Data Gaps for True Cost Accounting Assessments of European Diets

The report examines the availability, accessibility, and usability of secondary data sources for a TCA analysis of European diets, highlights existing gaps that impede a comprehensive TCA analysis, and provides recommendations on how to bridge the gaps.
Food Impact Map: Synthesis report on food impact pathways
Publication Jul 21, 2025

Food Impact Map: Synthesis report on food impact pathways

As part of the PLAN'EAT project, this synthesis report summarizes health, environmental, and social sustainability challenges associated with European diets and provides recommendations for moving towards more sustainable diets.
The True Cost of Food: Transforming Food Systems with True Cost Accounting
Publication Jul 21, 2025

The True Cost of Food: Transforming Food Systems with True Cost Accounting

Based on an analysis of high-impact foods using True Cost Accounting, this policy brief gives recommendations for effective regulatory, financial, and informational measures for more sustainable and equitable food systems.
Media Coverage Sep 19, 2024

The Hidden Environmental Costs of Food

The New York Times explains how True Cost Accounting can reveal the environmental impacts of food.